My online CV

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Welcome to my online CV!

Atyp

Digital Consultant


Norway, Oslo
09/2019 to now

Managed all aspects of the client’s digital campaigns, with focus on video and display.
Monitoring and evaluating the campaigns’ impact towards the customers’ objectives.
Orchestration of ELT processes around marketing data for automation, reporting and insights generation.
Created custom made solutions for campaign performance automation.
Ad hoc development of data tools to serve the media department and the clients’ custom needs.

Responsible for:

    Setting up and optimising campaigns across search, search shopping, display, video and social platforms, including:


  • Platform set up, tracking, technical and non-technical troubleshooting, reporting and analysis.
  • Managing and allocating budgets while identifying KPIs and other metrics from initial impression to final conversion.
  • Analysing conversions and main KPIs by measuring results through BI tools and marketing analytics tools.
  • Exploring and utilising Google’s Marketing platform capabilities.

    • Building data pipelines to feed the continuous exploration of marketing/advertising data for the agency and our clients.

Decisions AS

Digital Marketing Manager


Norway, Oslo
October 2017 to January 2018

Developed and managed the digital sales and marketing strategies for a complex sales environment. Translated the technical benefits into user benefits.

    Responsible for:

  • Gathered market research data to determine product positioning and unique proposition (e.g.:buyer pain points and needs analysis).
  • Mapped the customer experience to understand and address the needs of C-level executives.
  • Crafted marketing materials conveying the value propositions and the brand positioning.
  • Created and managed the all lead generation campaigns: SEM (Search Engine Marketing)/SMM(Social Media Marketing) and Social PPC (Pay-per-click on social media).
  • Executed email campaign and message optimisation, as well as landing page design and optimisation.
  • Developed the user’s on-board strategy and the sales force automation.

Portuguese Embassy in Oslo (AICEP)

Business Developer


Norway, Oslo
January 2017 to October 2017

Managed and executed industry driven promotional projects, their marketing efforts and collected data for external use. Acted as a facilitator for commercial relationships.

    Responsible for:

  • Procured importers and exporters with the aim of fostering commercial relationships between Portugal and Norway.
  • Provided guidance in business-to-consumer and business-to-business sales processes.
  • Assisted Office Administration at the Embassy on its day-to-day activities and automated processes associated with event management.
  • Scouted viable opportunities for commercial relationships through market analysis and relationship building.

    • Managed promotional events (e.g. Mathallen Portuguese Takeover)

Bownty ApS

Business Developer


Denmark, Copenhagen
June 2014 to January 2015

Overall responsibility for the management of both sides of the platform. Managed the operations to drive and retain user traffic, as well as the acquisition and retention of customers (deal providers). Achieved the main objectives of brand awareness and website traffic by creating and optimising Search PPC (Pay-per-click) and Paid Social campaigns.

    Responsible for:

  • Managed the brand’s SMM and Paid Social for the Portuguese market.
  • Measured and reported performance against metrics such ROAS (Return on Investment), eCPC (Effective Cost per Click), CPA (Cost per Acquisition) and others .
  • Account Management.
  • Customer Support.

  • Managed the Business Development for the Portuguese market by offering the platform as a private label.
  • Acquired new deal providers (accounts).

Education

Copenhagen Business school

M.Sc. in Economics and Business Administration (EBA/Cand.merc.)
Strategic Market Creation (Marketing, Branding and Innovation)
Minor in Finance and Decision Making
(120 ECTS)

Denmark, Copenhagen
2016

Copenhagen Business school

Supplementary Bachelor level courses in Economics and Business Administration
(30 ECTS)

Denmark, Copenhagen
2012

Universidade LusĂ­ada do Porto

Bachelor in Economics and Business Administration
Minor in Accounting
(240 ECTS)

Porto, Portugal
2011

IT/Computer literacy

BI tools


Advanced knowledge of Excel
Advanced knowledge of Google Sheets | Advanced knowledge of Fivetran | Solid knowledge of Google DataStudio |
Solid knowledge of Google Colab/Jupyter Notebook | Solid knowledge of Streamlit | Solid knowledge of Pandas Solid knowledge of dbt | Solid knowledge of Google BigQuery | Intermediate knowledge of Google Firebase

Programming languages


Comfortable working in:
Python, JavaScript, Google Apps Script and SQL
Intermediate knowledge of HTML and CSS

Marketing Advertising Technologies


Google Ads | Google search Ads 360 | Adform | YouTube | Google Tag Manager | Display and Video 360 | Google Campaign Manager 360 | Google Analytics Universal | Google Analytics 4 | Google BigQuery | Google Merchant Centre | LinkedIn advertising |Facebook Business and Campaign Manager | Facebook Ads Manager | Microsoft Advertising | Google Studio/Looker | Reddit ads

Languages


Native Portuguese | Fluent English | Proficient Spanish | Intermediate high Norwegian

Exemple Projects

  • Created a data studio connector for Facebook Ads data using the Facebook’s Marketing API and Google Apps Script.
  • Developed the agency marketing data pipeline and its orchestrations using Google’s Bigquery, dbt and Fivetran.
  • Created small, one purpose apps to standardise and facilitate UTM’s labelling values using Google Sheets and Google Apps Script.
  • Automated the collection of campaign data by using Google Apps Script and Gmail, while creating an alert system with calculated data from the same dataset.
  • Built a showcase dashboard, with orchestrations of various public APIs’ and their data, using airflow, Google Cloud storage, Google BigQuery and Google Data Studio.
  • Created a budget pacing tool for joining user input data and our own warehouse data to control the daily pace of all digital marketing campaigns, across all platforms and clients. Used Streamlit, Pandas, Google Bigquery, dbt and Google Firebase.